This in-depth study of the dynamics of detergent ingredient markets investigated the trends and outlook for builders and bleaching agents. The scope covered each major world region providing:

• Detergent Volumes by Type
• Per Capita Usage Forecast to 2015
• Suppliers and Capacities of Bleaches and Builders
  • Percarbonate
  • Perborate
  • Zeolite
  • STPP
  • Sodium carbonate
  • Sodium silicates
• Ingredient Demand Forecast to 2015 for the various bleaches and builders
• Threat Analysis to the Use of Bleaches and Builders
  • Environmental Aspects
  • Legal Aspects
  • Customer Behavior/Preferences by Region
  • Other Threats